Master planning & Urban development

Urban Master Planning and Development

“Dutch experience: stadium as successful catalyst for urban renewal”

Stadiums (directly and indirectly) create many job opportunities for local residents. The jobs vary from catering and cleaning functions to management positions with large multinationals that choose to be located near an impressive and attractive stadium. Through this development the City of Amsterdam, for instance, quickly obtained a solid return on investment from the concessions paid by companies that settled in the surroundings of the Amsterdam ArenA. This, combined with, the activated real estate development activated, quickly increased the value of the area. We also noticed that redevelopment attracted an increasing number of tourists in the area, due to the enhanced image.

The Dutch approach can be characterized as holistic and business case oriented. For a complex venue development to create a positive result for society, city and business, all aspects related to the stadium area master planning need to be understood carefully and combined into a general approach.

Urban Master Planning related for sports infrastructure areas is closely related to stadium design, commercialization and marketing. The first key is a sustainable planning of multiple and frequent use of the stadium itself. Then, there is a strong relationship between the stadium and the development of mixed-use functions, from leisure to living and retail. There should be a mutual benefit between all these programmes.  A good infrastructure connecting the precinct is vital for the proper flow of all the spectators. At the same time, these major investments need to be carefully fine-tuned with the overall (future) city development. Experience with infrastructure, public transport and car parks is therefore a vital ingredient in the general concept. With all these factors combined, Dutch plavyers can deliver a complete and unique experience for people before, during and after an event and a healthy and sustainable business case.

For a successful legacy from a major event, the event venue must not be planned from mono functional and solely logistic point of view, but from deep understanding of the soul of the local culture and climate, leaving a powerful legacy for the future development. This will make it possible for the venue location to transform into lively city magnet with character. At the end of the day, it is important to deliver a fantastic experience for a global public of visitors and spectators. This experience starts long before the arrival on the precinct, culminates in a great match and will create a lasting and sustainable legacy for the city and the wider region.

Some examples
Zwarts & Jansma Architects is an internationally oriented office founded in 1990 and specialized in infrastructure, public transport, sport and leisure.

Royal Haskoning/DHV Royal HaskoningDHV is a leading independent, international project management and engineering consultancy service provider.